What do you look for in an ice cream? Taste? Texture? Just the fact that it’s frozen? Anything will do? If you’re anything like me, you can be a bit more selective on the ice cream brands you choose to consume. With me, I care about two things: ingredients + sugar content. When it comes to ingredients, I look for quality. I avoid ice creams that are stacked with all these words I can’t pronounce. I go for simple, straight to the point like vanilla beans over artificial ethyl vanillin or “vanilla flavor” whatever that means. While (literally) sugar-free ice cream won’t taste good because to be honest I would want my sweet fix, I opt for refined sugar free ice cream, just like what House of Pops offers.